Ellie Roebuck, England and Barcelona football star, has teamed up with DMH Brands to unveil her own premium coffee brand, Batch 26.
DMH Brands, which has a 20% equity stake in the business, marks a significant milestone for both parties. The turnkey project was brought to life in just five months, exemplifying the agility and innovation of DMH's approach to business building.
Batch 26 offers a bespoke house blend, Nespresso-compatible capsules, and unique coffee bags designed for convenience. In addition to its product range, the brand will feature a subscription platform, retail collaborations, and partnerships with lifestyle businesses to enhance customer engagement.
“We are delighted to launch Batch 26 Coffee Co alongside our partner Ellie Roebuck,” said David Hodgetts, CEO of DMH Brands. “Ellie is an inspiring athlete who has overcome many challenges in her sporting career. Her passion for coffee and the Batch 26 brand shines through with the outstanding quality of the product. Batch 26 is all about delivering specialty coffee and giving our customers a top-class experience.”
Roebuck will serve as the face of Batch 26, leveraging her global profile to elevate the brand’s visibility. “This is a highly unique opportunity for people who want to launch their own business whilst having extensive support in doing so,” Hodgetts added, highlighting the value of DMH’s collaborative model.
The launch, set for later this week, will begin with a strong social media push to build initial awareness before expanding through diverse marketing channels. The collaboration aligns with DMH Brands’ long-term strategy of partnering with visionaries to create and grow successful businesses.
With Batch 26, DMH Brands continues to strengthen its position in the market, paving the way for substantial growth as the group eyes a future stock market listing.
