Client Meetings
Batch 26
The Challenge
When professional footballer Ellie Roebuck approached us with her vision for Batch 26, she wanted more than just another coffee brand. She dreamed of creating a premium coffee experience—one that reflected her values of quality, community, and authenticity. However, Ellie faced two key challenges:
- Brand Positioning: How to craft a brand that resonated with coffee enthusiasts while keeping her personal involvement understated.
- Launch Strategy: Establishing Batch 26 as a premium player in a crowded coffee market.
Our Approach
We worked closely with Ellie to bring Batch 26 to life, starting with in-depth research into consumer preferences and market trends. From there, we developed a strategy that combined creative branding with thoughtful execution:
Brand Identity:
We designed a sleek, minimalistic aesthetic for Batch26 to position it as a premium coffee brand.
We created packaging that emphasised quality and sustainability, featuring subtle nods to Ellie’s story without making her the focal point.
We built a modern, user-friendly website showcasing Batch 26’s premium blends and brewing expertise.
We crafted a social media strategy that highlighted coffee culture, lifestyle, and community engagement.
Collaborated on the creation of unique coffee blends that appeal to sophisticated palates.
Strong Brand Awareness: The subtle association with Ellie Roebuck helped generate buzz while positioning the brand as accessible yet aspirational.
Community Engagement: Batch 26’s social media following grew rapidly, with customers sharing their #Batch26Moments across platforms.
By developing a fully turnkey business for Ellie, the brand is strategically positioned to maintain long-term value and attract future investment opportunities.
DIRT Coffee Co
After successfully scaling a national brand and exiting to a PLC, we embarked on a new journey in July 2024 with the launch of Dirt Coffee Co. With the goal of becoming an international force within five years, Dirt Coffee is leveraging our extensive expertise in franchising, property management, scale-ups, and product development.
Strategic Foundations for Success
Dirt Coffee Co. is built on a solid foundation of:
- A National Supply Chain: Ensuring consistency and quality across all locations.
- Robust Systems and Manuals: Franchise-ready processes to enable seamless scalability.
- Key Relationships: Partnerships with banks, landlords, and industry stakeholders to support expansion.
Initial demand for Dirt Coffee has already exceeded expectations. With this momentum, we’re excited to announce the opening of our first flagship store in Aylesbury, projected for March 2025.
As we scale Dirt Coffee into an international franchise, our focus remains on delivering an exceptional customer experience and building a brand that resonates globally.
Coffee Stuff
Coffee Stuff sought to create a versatile e-commerce platform that catered not only to at-home coffee enthusiasts but also to coffee shops, bakeries and other hospitality businesses. Their goal was to become a one-stop solution for premium coffee equipment, offering a seamless purchasing experience and scalable fulfillment. However, they faced several challenges:
Diverse Market Needs: Addressing the unique requirements of both individual consumers and B2B clients.
Operational Scalability: Implementing a drop-shipping model that could handle high-volume orders without compromising on quality or delivery timelines.
Brand Trustworthiness: Establishing credibility as a reliable supplier for businesses with specific performance and durability demands for their equipment.
Our approach
We collaborated with Coffee Stuff to develop a comprehensive strategy that balanced B2B and B2C priorities, ensuring seamless service for all customer segments.
Positioned Coffee Stuff as a trusted partner for businesses, emphasising premium-quality products, competitive pricing, and reliable delivery.
Retained a fresh, approachable brand identity to appeal to both professional and consumer audiences.
Partnered with top-tier suppliers to support scalable, high-volume drop-shipping operations for businesses requiring consistent, large orders.
Built a user-friendly website with separate pathways for individual consumers and business clients, ensuring tailored experiences.
Integrated features like one-click reordering for repeat B2B purchases and detailed product specifications for commercial-grade equipment.
Operational Excellence: The platform handled high-volume orders with 99% accuracy, ensuring timely delivery for both small businesses and large catering operations.
What’s Next?
Building on its success, plans are underway to launch a loyalty program tailored to B2B customers, further strengthening relationships and driving repeat business.